When you buy '.org' you will speed up the EOL of the whole Domain Name System. The sales of .org will speed up the process of the end of DNS. The trend is toward phone numbers to replace domain names. This is caused by the smartphone revolution. The number plan standards by the ITU has won from the Domain Name System. It is only a matter of time for your "phone book" to replace the DNS. We only need a phone number - service directory organized by the ITU members to replace the DNS. So you can call the number, message the number and open a homepage of the number. It is inevitable that the Domain Naming System will disappear over time. Because messaging is rapidly replacing email the need for a domain name to enable email also is disappearing. So: It is all just a matter of time for DNS to disappear. The sales of '.org' will speed up the process.