Apple was on the forefront of human interfacing. Not only technical but also emotional. The better feel of Apple products! In one area, however, they missed the boat. The keyboard! Google with their Chromebooks are catching up on the feel and user experience. Their keyboard experience is even better than the MacBook experience. Just take a look at the keys left of the space bar on a MacBook and the ChromeBook. MacBook ChromeBook Apple needs 4 keys! Google only 2! Industry standard knows the Control and Alt key. But Apple has the strange legacy from the early days of Apple computing called the Command key. Apple wake up! Linux has become the industry standard (not knowing the Command key concept). Much more user would switch from Windows to macOS if they were not hindered by the stupid Apple keyboard legacy. Google makes the switch experience smooth. Apple makes it hard. Guess who will win?
We research and innovate in the area of human IT system integration and call this humansys.